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Someone asked me over the weekend if I could sum up social media success into one sentence. I can sum it up in three words. Just be cool.
I’ve had the privilege of living abroad and meeting many different people in many different cultures. Through all my travels one thing remained consistently true. If you’re cool, most of the time people will be cool to you. If you’re an ass, people will treat you as such.
The same rule applies to your social media success as a business. If your content is a steady stream of sales pitches (not cool) you’re likely to have very little success.
On the other hand, if you engage your audience worthwhile and interesting information (very cool) you’re likely to be very successful.
Want to be successful online? Just be cool.
Lionel Rainey III
3Lions Media
