You Cannot Manufacture Social Media Success

If you're talking to a "Social Media Marketer" and you hear the words "Fan Acquisition Campaign" ... Run as fast as you can.

Here's the deal. Social Media success is just like a successful friendship. If its fake it will eventually be exposed. To quote Rob Bass, "It takes two to make a thing go right". You get my point. If its not real, it doesn't last.

Who cares if I can generate 500 Twitter Followers in 2 minutes or provide you with 1,000 Facebook fans overnight. If they aren't real, they aren't going to engage in the conversation or do business with you. Isn't that the point?

Just like in "real life," friendships take time to develop. It's called trust. You can't rush it. Wasn't it a wise man that said, "only fools rush in?"

There's no difference with your Social Media.

Transparency, consistency and the willingness to listen.

Lionel Rainey
3Lions Media

Say Bye-Bye to the Share Button

Bye Bye Share Button - the Like button is taking over.

Facebook has been on a roll lately; After months of updates to it's Like button, they released an update that fundamentally changes the button’s functionality to that of a Share button. Now after hitting the Like button, a full story with a headline, blurb and thumbnail will be posted to your profile wall. You’ll also be given an option to comment on the story link. Previously, only a link to the story would appear in the recent activity, often going unnoticed by users.

Users will now think twice now about clicking "Like" as much more information will be posted on their wall - but for the first time the shareability aspect will be in full effect. Isn't that the purpose?

Facebook has slowly been rolling out updates to its Like button and has stopped developing the Share Button. Facebook spokeswoman Malorie Lucich Mashable that while the company will continue to support the Share button, Like is the “recommended solution moving forward.” However, Lucich today called it a test, saying “We’re always testing new products that incorporate developer feedback as we work to improve the Platform experience, and have no details to share at this time.” It’s unlikely that the change is just a test, however. Typically such tests from Facebook only affect a small number of users, whereas this change affects all Like buttons.

Perhaps the change was necessary. Because it was never made clear to users that the Like button would function differently than the Share button, many never understood what it meant to click Like on a piece of content. Making the result the same as the Share button could build stronger user expectations, ultimately fashioning a better user experience.

Thanks to Vadim Lavrusik for this post.