Tuesday, March 1, 2011

You Cannot Manufacture Social Media Success

If you're talking to a "Social Media Marketer" and you hear the words "Fan Acquisition Campaign" ... Run as fast as you can.

Here's the deal. Social Media success is just like a successful friendship. If its fake it will eventually be exposed. To quote Rob Bass, "It takes two to make a thing go right". You get my point. If its not real, it doesn't last.

Who cares if I can generate 500 Twitter Followers in 2 minutes or provide you with 1,000 Facebook fans overnight. If they aren't real, they aren't going to engage in the conversation or do business with you. Isn't that the point?

Just like in "real life," friendships take time to develop. It's called trust. You can't rush it. Wasn't it a wise man that said, "only fools rush in?"

There's no difference with your Social Media.

Transparency, consistency and the willingness to listen.

Lionel Rainey
3Lions Media

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